Be honest, what do you wear to bed? Probably that free t-shirt you got somewhere, or a tank top that has a stain so you definitely can't wear it in public now. Then you quickly pair it with some Soffe shorts and call it a day, right?
But why? Because it's comfortable. But it's not necessarily cute. And I'm sure you wouldn't want to answer the door looking like you never left high school. You care about how you look outside the house, why do we care so little once the sun sets? Between sweats and lingerie sets it's hard to find some middle ground. That's where Violet Hour Fashion comes into play.
Image: Instagram (@VioletHourFashion)
Owner and founder, Katey Kaiser (above), found herself in this exact situation with no solution, so she created it herself. "A lot of women’s loungewear on the market can easily be defined into kitschy pajamas, lingerie or activewear. Instead of reaching for mismatched pajamas, choose sleepwear that you can feel comfortable and beautiful in, even when there's an unannounced visitor at your door." - VioletHourFashion.com
I've known Katey a few years now and when I heard about her idea it was so obviously awesome!
BONUS: the pieces are sewn right here in Colorado (yay for USA made!)
I'm the exact person described above, but I'm looking to turn that all around being a twenty-five year old woman. If I feel beautiful straight out of bed, then I feel that much more capable to take on my day! The simplest changes make the biggest impact. Like buying real silverware this year, stepping up my sleepwear game is a key to a better 2016.
Plus, it's way cuter to sip coffee in style :)
Can we talk about this super sweet handwritten note?
I'm a sucker for good packaging and attention to details. It makes all the difference.
The "Willie" chemise
As I plan our trip to Europe, this is one piece that's definitely making the cut.
Get some of your own Violet Hour Fashion, here!
Oh, and follow her on Instagram too! -> @VioletHourFashion